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How They Make Extra Millions, Is It Unethical?

How Apple (& Samsung) make those extra millions AFTER their smartphone sales.
Now that Apple has launched yet another "new" iPhone 7 today; as usual, to be followed by 7S, 8, 8S and so on, estimating a sale of more than a billion phones in a short time; it is time to look at one of the methods on how Apple (& Samsung) make those additional millions AFTER their initial sale of these smartphones.
Apple advertises, more pictures in the world are taken by an iPhone than any other camera. However, Apple does not advertise that while taking these pictures, more iPhones (& Samsung smartphones too) slip and fall off the cliffs, into water, on the train tracks, crushed under the vehicles, get stolen or simply lost.
Apple and Samsung deliberately do not have a robust clip or pin embedded in the body to attach a safety cord or a lanyard. Nor do they have design the body for a firm grip on the side edges. The phones or devices are deliberately designed to be very slick and slippery. Breakable glass face and flimsy glass backs make matter worse. To top this, maybe, just maybe 1 in 5000 cases have the safety cord or lanyard option, albeit flimsy.
These companies are well aware of these fact, but choose not to integrate these features, lest they lose those extra millions over and above the billions they already make on the primary sale of these phones, or smart devices as they should be referred to.
The devices do need more physical safety features like firm grip on the edges. A heavy duty pin on the top corner embedded in the body to attach a safety link or lanyard. Unbreakable “Gorilla®” type glass face and strong light metal back designs will be very helpful. The devices need to be water proof, not just water resistant, which means nothing. However, preventing the drops or falls is more important and beneficial in the first place.
Most users get to experience the look and feel of the devices, on the day they acquire them or the day they let go. 99.99% of the time the devices are used with all body covers or cases hiding everything except the front screen. That too is covered with a “protector” film, which does not let the user get the feel of the actual glass screen.
If say, nobody were to buy the next iPhone 7 at all, if these safety features were not included, then Apple will be compelled to work something out and provide something on these grounds to the loyal customers who pump billions of dollars in their piggy bank, while breaking their own bank.
Woefully, most of the customers can or will not come together, unless the phone explodes in their face due to faulty batteries. These are the only times when government or lawyers can try to ensure better products for the masses.
Companies like Apple and Samsung have indeed brought in serious new technology to the masses, across the world. From that perspective, the companies do have the right to keep a margin of 500% which can be used for future research etc.
However, it is indeed highly unethical if not irregular that such esteemed giant corporates would stoop so low just to make those extra millions. Providing physical as well as data safety and security for the device and to the users should be one of the primary objectives in the design of these devices.
Though these are referred to as “phones”, they are almost if not more than a full-fledged computer system. The new iPhone 7 can have as much as 256 GB memory, which is the same as my Microsoft Surface Pro or Lenovo Yoga 3 Pro or LaVie. The smartphones are used more number of hours for more purposes, including finding monsters, than anything else.
Hope someday we will have safer devices.